Our Founder
DeBra’s is a business founded by Debra Kinney in the year 2000.
Since its humble beginnings, DeBra's has earned its credibility as a leading lingerie store. We are not just any store; we are a store that goes the extra mile to cater to the fuller busted women. We specialise in professional fittings, both in-store and virtual (via zoom), for those that cannot travel to one of our stores. Our personalised service is second to none. DeBra's pride itself on holding the most extensive range of bras and swimwear for every body.
"We understand what our customers want from a bra because we wear them too" – Debra (founder)
Our Beliefs
Our product range does not stop with bras; we stock a wide range of quality swimwear, sportswear, lingerie, and maternity bras. From sizes 6-36, A-K cup. Having a fuller bust does not mean that you must settle for unfashionable, ill-fitted, and unsupportive bras. We go above and beyond and are honoured to include two Specialist Fitters in mastectomy and prosthesis fittings at our Penrith store. Appointments are essential for mastectomy or prosthesis fittings.
We all have a beauty
Over the years, we have been touched by thousands of women who shop with DeBra's. Women who have allowed us to make a difference in their lives. No matter your shape or size, we all have a beauty that deserves to be expressed. We view every day as an opportunity to make a difference in how people look at themselves and feel in their skin.
Meet the DeBra’s Team
We love what we do
Our experienced fitters are always in-store or on live-chat and ready to help. Appointments are required for a mastectomy or prosthesis fitting.
We love what we do and take pride in what we do.
Our Passion
We're also passionate about women's health. We know that for the fuller busted women, wearing a bra is a non-negotiable everyday task. Yet the process of getting a bra on and off can be highly challenging for women who may be:
- Recovering from surgery
- Experiencing shoulder pain and upper body discomfort
- Injured with limited mobility
- Suffer from aches and pains caused by having a bigger bust
Our Partners
To help support these women with innovative bra solutions, we have partnered with allied health professionals across Australia. Through these partnerships, we can introduce women to suitable bras to support their recovery.
Visit our partner's page to find out more.
